Do Goodly Dips are a new range of plant-based, nutrition superpowered dips that are vegan friendly, gluten free and contain absolutely nothing artificial. After identifying a gap in the market for an ambient product, the Do Goodly team approached us to consider everything from scratch – from naming to branding, packaging design to website and social.
Do Goodly Dips
Growing a new brand from the ground up
At the start of the branding process, Do Goodly needed a name. We undertook an extensive copywriting project to deliver a name that reflected both the product and company ethos, which was also successfully registered as a trade mark. This also led to defining their core values and brand promise as an ethical company.
Defining the Do Goodly look
As the vegan market continues to boom, it was essential that the Do Goodly brand stood out from the crowd whilst also being instantly recognisable as a plant-based product. We utilised bold, product based colours and developed a handmade, textured illustration style to convey the all-natural ingredients.
From seed to shelf
Within the first 6 months of launch, Do Goodly Dips are now stocked in an expanding range of major supermarkets and have some exciting collaborations in progress with leading complimentary brands.