Bartons Pickles is a family-run company based in St Helens, specialising in handmade chutneys, sauces and pickles. Established in 1905, Bartons are now stocked in a wide range of stores across the North West, and as big fans of their products, we were delighted to join them in giving their brand an extra pinch of flavour. Our aim was to modernise, refine and add consistency to the packaging, whilst savouring the traditional elements already associated with the popular local pickler.
Preserving Brand Personality
To preserve the existing brand personality, we illustrated Eddie—the familiar face of Bartons Pickles—and kept him at the forefront of the identity.
Drawn in-house by one of the Cultivate team, the illustrated logo has a distinct and recognisable quality that serves to add to the personal, handcrafted nature of the product. Although refining the visual style, we retained familiar elements, such as the Bartons wordmark and product colours, in order to aid brand recognition.
We’re very proud of our heritage and handcrafted products, and are thrilled that the new packaging helps to promote that. We can’t wait to see it on shelves!
Joanna Jenner, Director, Bartons Pickles