We have recently helped promote the great membership offers combined with the renovation work being undertaken across Sefton Council’s leisure centres with a We’re Shaping Up campaign. In a drive to increase membership applications throughout the borough, the campaign refreshed the Activate Fitness brand we previously established.
Working alongside the internal marketing team at Sefton Council the campaign was applied across both printed and digital mediums. We introduced a new energetic colour palette primarily featuring a vivid yellow to differentiate the Shaping Up campaign from previous Activate Fitness materials.
The Shaping Up campaign has been running throughout the year and has been continually promoted across print and digital channels.