Team ABBA Racing Branding Mercedes AMG GT3 at Oulton Park

Building on our working relationship with ABBA Commercials, we have recently completed a branding refresh for Team ABBA Racing who are competing in the British GT and Britcar championships in 2019. Working with their existing logo, we refined it and added a bespoke handwritten word-mark to the identity. It features on the car alongside paddock sponsorship materials we’ve produced, ranging from large format banners to driver hero-cards.

Best of luck to the team for the 2019 championships and the opening round at Oulton Park this weekend!

Team ABBA Racing | mockup of Cultivate's logo improvement Team ABBA Racing | Cultivate design work mock-up showing an illustrated version of car and pop-up banner.