Leeds Rhinos 2018 Membership Campaign

We worked with Super League legends, Leeds Rhinos, to launch their 2018 membership campaign based around the tagline ‘Marching on Together’. As the 2018 season would see reduced match day capacity due to redevelopments at Emerald Headingley Stadium, the overall aim was to strengthen the feeling of unity between the club and its supporters. And what better way to do that than putting the players and fans side by side? We invited season members to take part in the campaign, producing a series of images that reflect the raw passion and energy of the supporters in contrast with the composed and determined mindset of the players.

Cultivate have produced a highly impactful campaign that promotes fan engagement and instantly reflects our brand across all of our digital channels, as well as the city itself. We’re delighted with the results and response.

Alison Ward, Marketing Executive, Leeds Rugby

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