Our latest project with Bartons Pickles involved refreshing the label design for Chilli Piccalilli (or Chillililli), to bring it in line with the rest of the Piccalilli range.
Also including Original, Spreadable and Sweet varieties, each product was given a distinct look to stand out individually, while still maintaining a familiar feel across the range.
We also introduced a new character, ‘Pickle Eddie’ — inspired by Eddie Barton, the well-known face of Bartons Pickles featured on every jar who also shares the same nickname. Keep an eye out for more versions of Pickle Eddie coming soon!