As is now tradition in the Cultivate studio, we’ve spent the hottest week of the year working on Christmas promotions with BrewDog Stadium, the home of St. Helens R.F.C. This year’s theme, Nordic Nights, couldn’t be more different from the weather outside. While the sun has been blazing, we’ve been busy creating a festive brochure design filled with winter vibes and Christmas cheer.
A twist this year was receiving AI-generated concepts as part of the creative brief. We’re always happy to take inspiration from different sources, and it was interesting to see AI being used to help shape the initial direction of the campaign. We’re sure it’s something we’ll encounter more and more.
For now, we’re embracing the irony of delivering creative graphic design services for snowy Christmas promotions in 30-degree heat. Nordic Nights. Sounds chilly. Nice. ❄️