Following the ‘More Than Just a Game’ 2024 memberships campaign, we also worked with St.Helens R.F.C. to launch their 2024 home and away kits ahead of next season.

Continuing the clean white theme to showcase the iconic Red V home kit, we contrasted this with an urban ‘blackout’ theme for the striking black and red away colour combo. The campaign included over 40 digital and social advert sizes alongside a 96 sheet billboard to reveal the new kits to the fans.