Personalised URL Websites

Personalised URLs (PURLs) deliver content individually to your audience based on the data you hold, via a unique web address. Working with leading teams from the world of sport including QPR, Stoke, Saracens, and Leeds Rhinos, we developed the system which allows the clubs to target fans with season ticket renewal information and other promotions.

Tracking is applied to the sites allowing the clubs to send follow-up emails or promotions, reminders and additional content for those that have viewed or purchased.

We have also developed additional social widgets for the sites to further drive fan engagement via social sharing, creating a powerful promotional tool for the clubs.

Iam Stoke PURL homepage

Personalised #pottersmag

We created the personalised #pottersmag social widget for the Stoke PURL. Allowing fans to personalise the cover of the latest fan magazine, which included the newest kit, and share to social media, creating a buzz around the season ticket sales.

MyQPR PURL homepage

MyQPR MyMoments

The MyMoments sticker share widget was developed for the QPR PURL to allow the user to select their favourite moments from the clubs history in virtual sticker form.

With a Twitter and Facebook integration the user was then able to add their profile image and generate a shareable image of their selection along with a personalised message. All selections were logged so the club could use the stats to drive further engagement.

MyQPR Sticker share
MyQPR Sticker Selection
QPR Fans

The PURL worked extremely well for QPR and resulted in record first days sales.

Jon Davies, CRM & Digital Marketing Manager, QPR FC

PURL Club logos

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