Personalised URLs (PURLs) deliver content individually to your audience based on the data you hold, via a unique web address. Working with leading teams from the world of sport including QPR, Stoke, Saracens, and Leeds Rhinos, we developed the system which allows the clubs to target fans with season ticket renewal information and other promotions.
Tracking is applied to the sites allowing the clubs to send follow-up emails or promotions, reminders and additional content for those that have viewed or purchased.
We have also developed additional social widgets for the sites to further drive fan engagement via social sharing, creating a powerful promotional tool for the clubs.
