Driven by curiosity, The Wine Arcade source and supply innovative family wines from around the world and bring them to the UK. Years of vineyard-hopping mean they’ve got a nose for something different, and they’re here to share their findings. We were tasked with creating a brand that embodies their curious and adventurous personality and expresses a passion for the unconventional.
The Wine Arcade
From deep sea divers to space explorers, cowboys to mystics, we created a library of hand-drawn illustrations that define curiosity and provide an instantly recognisable brand personality. Selected illustrations were also brought to life as animations for use online and across social media channels.
Growing a catalogue of characterful wine online
We designed and built a mobile responsive ecommerce website to launch The Wine Arcade online, featuring a webshop, winery profile pages and information for trade professionals.
Generating curiosity through social media
To grow their following from the ground up, we launched The Wine Arcade on social media by introducing the brand personality and the innovative family wineries from around the world they've partnered with. Our social media management service continues to generate followers and implements relevant wine-world hashtags to build their audience.