Patons Insurance

Patons Insurance is an independent, family-owned insurance broker specialising in taxi and fleet insurance, and is part of the Patons Group. As part of their growth strategy and addition of new niche insurance services, Patons approached us to refresh their brand identity across all touchpoints.

patonsinsurance.co.uk

Family-owned for over 50 years

Established in 1972, Patons are proudly family-owned and customer-focused. The new logo harks back to Patons’ roots, reviving a fondly remembered symbol which was used throughout their beginnings in Glasgow in the 1980s.

The responsible broker

Engaging with key stakeholders, we lead a brand articulation process to define their mission, vision, values, archetype and tone of voice, repositioning Patons as ‘The Responsible Broker’.

Preparing for growth online

We redeveloped the Patons Insurance website to reflect the new brand, alongside improvements to the user experience and addition of new niche services. This was delivered without impacting the already highly performing SEO or onsite conversions, providing a better foundation to take site performance to the next level.

Gary, Paul and the whole Cultivate team have worked with Patons Insurance for over 10 years, so knew the brand inside out. When it came to refresh the Patons Insurance brand, there was only one choice. They delivered a high-quality result.

Chris Pracy, Business Development & Marketing, Patons Insurance

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