Combining commercial knowledge, industry experience and barber know-how, [email protected] is the new concept in barbering. Taking empty retail spaces and transforming them into contemporary modern barbershops, customers join the virtual barber queue through their partner app Q-Cut for a streamlined service. The shops are designed with social distancing and hygiene measures in mind, and partnered with their app there is no need to sit and queue.
A modern brand
We worked with the founders of [email protected] to create a brand that reflects the combination of modern technology and traditional barbering. We brought the branding to life through animations, marketing materials, interior design, website design and development and the design for their partner app.
In addition to the core brand, we developed the [email protected] brand for the range of products the business offers to customers to stay on top of their look after they leave the chair.
A local team
In 2021 [email protected] opened their first store in the Cockhedge Shopping Centre, Warrington. Designs were supplied for the shop interior and frontage, maximising use of the brand. Bold, striking devices like the spinner and chevrons were applied throughout to help catch the eye of passers-by.
A social media presence
To coincide with the opening of their first barbershop, we kickstarted their social media presence to generate organic followers and engage with potential local customers in Warrington and the surrounding areas.