Six Centres. Six Challenges. One Membership.
Sefton Council operates six Activate Fitness centres across the borough and wanted a way to encourage their existing members to use more of them. Working alongside their internal marketing department we refreshed their fitness suite logo and created The Six Centre Challenge, which tasks members with completing six different fitness activities at each of the six centres.
The campaign – which was applied across promotional, advertising, digital and social materials – highlights the close proximity and locality of the facilities, as well as motivating participants to try something new. The Six Centre Challenge runs throughout March and April, with successful participants receiving a free gym pack and personal training session.